Fundraising

Sarah is an award-winning fundraising professional, certified social media strategist, and accomplished public speaker located in St. Louis, Missouri.

No matter what your nonprofit’s mission is, it’s going to take money to accomplish it. I can help you cultivate a community of supporters to help you change the world.

The most sustainable fundraising a nonprofit can do is build a strong individual giving program. My passion is building that large group of supporters who want to give every year.

When your nonprofit has a strong annual giving program, you are more sustainable and able to survive tough times – which means its beneficiaries are not at the whim of the sustained interest and ability of a few large donors or foundations to contribute.

Services:

Copywriting

Direct mail appeals, email, social media… if you’re looking for the right words to reach your audience, I can help! Have me review and edit your fundraising communications to make them more effective, or have me write them for you.

Planning

Not sure how to prioritize your limited staff and volunteer time for maximum success? I can work with your team to help you make a fundraising plan for the year.

Training and Coaching

I’ve been the one-stop-shop fundraiser, and the fundraiser on a team of fundraisers. I’ve also been the board member who wants to help. Whatever your role, I can help you play it better.


Sarah worked alongside A Red Circle’s board and with me to create a plan for the entire year, drafted an appeal letter, and helped us set up a donor management platform. Her research and knowledge about nonprofit development is invaluable. 

Erica Williams, A Red Circle


My Work

Here’s a few examples of the results I’ve achieved:

The Annual Giving Network recognized UMSL for this creative donor stewardship package I designed for donors to a direct mail appeal.

Donors to a scholarship appeal got a handwritten thank you note and a copy of a local magazine issue whose cover story featured the scholarship fund their gifts supported.
Welcome packet for new donors designed by Sarah Willey for Great Rivers Environmental Law Center

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